Have you ever wondered how some webmasters manage to “own” the search engines listings in their respective niche while others fail to get ranked anywhere on Google? I bet you have. As a matter of fact, most business owners with a website (and many without) wonder what all the fuss is about SEO.

What is this modern phenomena, and how does it influence how we do business online? SEO, also known as Search Engine Optimization, SEM and Search Marketing incorporates the art of getting top search engine listings on the world's biggest portals such as Google, MSN and Yahoo.

It is truly an art that is only understood by very few people. Contrary to popular belief you can't trust your search marketing campaign into the hands of the first contractor who happens to knock on your door. Before you do that you are advised to read this report first and then check the background of said professional to make sure you're dealing with a reputable provider who can back-up his claims.